Did BTS Make Savage Love? Unpacking the K-Pop Remix That Took Over the Charts

28 Jul 2024

The year is 2020. TikTok is rapidly becoming the breeding ground for viral hits, and a catchy tune called "Savage Love (Laxed – Siren Beat)" by New Zealand producer Jawsh 685 is taking the platform by storm. Fast forward a few months, and the song receives a massive boost with a remix featuring global superstars Jason Derulo and K-Pop sensation BTS. But this begs the question: did BTS make "Savage Love"? The answer, as with many things in the music industry, is a bit nuanced.

While BTS didn't create the original beat or melody of "Savage Love," their impact on the song's success is undeniable. Their addition to the remix, featuring verses in Korean and English, introduced the song to a massive, dedicated fanbase. This crossover appeal catapulted "Savage Love" to the top of the charts, even dethroning BTS's own record-breaking single "Dynamite" on the Billboard Hot 100 at one point.

The success of the "Savage Love" remix highlights the evolving landscape of the music industry. Collaborations are no longer just about blending genres; they're about bridging cultural divides and uniting global audiences. BTS, already a powerhouse in their own right, leveraged their platform to amplify a relatively unknown producer's work, demonstrating the power of cross-cultural collaborations in achieving mainstream recognition.

The "Savage Love" story is less about who "made" the song and more about the collaborative effort that turned it into a global phenomenon. Jawsh 685 provided the infectious beat, Jason Derulo added his signature vocals, and BTS brought their global star power and dedicated fanbase into the mix. It's a testament to the idea that music can transcend boundaries, and that sometimes, the most unexpected collaborations can create the biggest waves.

So, did BTS single-handedly make "Savage Love"? No. But did they play a pivotal role in making it the global hit it became? Absolutely. Their contribution serves as a case study in how strategic collaborations can redefine success in the music industry and bring diverse artists together to create something truly special.

To understand the impact of BTS on "Savage Love," it's helpful to look at some statistics:

The original version of "Savage Love" was already gaining traction, but the BTS remix propelled it to number one on the Billboard Hot 100, a first for both Jawsh 685 and Jason Derulo.
The remix's music video garnered hundreds of millions of views on YouTube, further solidifying its global reach.
Social media engagement for "Savage Love" skyrocketed after the BTS remix release, demonstrating the band's immense online influence.

The success of "Savage Love (Laxed - Siren Beat)" featuring Jawsh 685, Jason Derulo, and BTS is a clear example of how collaboration in the music industry can lead to unprecedented success. It's a win-win for all artists involved, expanding their individual reach and creating a cultural moment that transcends geographical boundaries.